Helping women entrepreneurs find clarity, establish, and grow their brands so they can attract their soul clients
Brand Strategy
Before we take those photos,
Let’s make sure you’ve got a strategic brand foundation to build on
(re: the kind that speaks directly to your soul clients)
I’ve worked in corporate marketing for 7 years, run my own business for 5, mentored dozens of business owners…and the number one lesson I’ve learned? You can’t grow your business exponentially without a rock-solid brand foundation. That’s where I come in.
As your brand strategist, I can help you:
Turn your ideas into realities
Gain clarity around your brand
Create a sustainable marketing plan
“Some dream it, some do it, some do both.”
― Walt Disney
Do you find yourself:
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Not knowing what a brand actually is (besides colors and fonts) and why it’s important to create one?
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Feeling confused and overwhelmed when it comes to branding and marketing?
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Constantly changing who your ideal client is and how you can help them?
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Loving what you do but unsure as to how you stand out from the crowd?
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Having a hard time creating engaging content to attract your ideal clients?
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Not knowing how to convey your brand in your marketing?
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Running into self doubt worrying if this all even makes sense?
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Wanting to take control of your business and brand with confidence?
When we work together, you'll:
Feel relieved knowing what your brand stands for and how you can serve others
Find clarity on your story and who you specifically work with
Understand what makes you different from your competition
Have a clear marketing strategy that works best for your business and brand
Be able to create engaging content to get the attention of your ideal clients
Have accountability within your business and brand
Feel confident in your brand and build your dream business
Here's my story...
As you may know by now I am a brand photographer but what you might not know is that I actually come from a Marketing background.
I graduated from Sacred Heart University in Fairfield, CT with my BS in Marketing and did all the things. Held 5 internships throughout my undergrad, worked in corporate Marketing for 7 years, and then decided to take the entrepreneurial path and start my own brand photography business.
However, when I created it I knew I wasn't going to do just photography... hence why I named my business Kaitlyn Casso Creations. I knew there was going to be more in me. Every time I am planning out my client's photoshoots (or even just talking about their business in general) I can't help myself but always give marketing and branding advice.
It took me a while to realize how much I took for granted the fact that I had this marketing and branding experience before starting my own business. Now I love being able to help other entrepreneurs create their dream brands through coaching and photography so they can attract their soul clients.
Through my Inspired by HER Brand strategy program, you have the opportunity to discover your brand vision, find clarity within your brand, grow your business through specific marketing strategies, and have your very own brand photoshoot.
Dialed-in & ready to go
My Proven Process
Go from ‘unsure and confused’ to ‘crystal clear and calibrated for success’
with my signature four step process:
01
Discover Your Brand Vision
We’ll do a brand dive deep to get clear on answers to questions like: What is the destination for your clients? Where do you want them to go with you?
02
Find Clarity Within Your Brand
Next, we’ll define what you do, who you serve, and how you do it differently than others in your space.
03
Create a Strategic Marketing Plan
Time to create a strategic, specific marketing plan that allows you to show up consistently across the platforms that work for your business needs.
04
Personal Branding Photoshoot
Finally, we’ll channel everything we’ve worked on together into a brand photoshoot that brings it all to life visually, and arms you with top-shelf content for your plan.
Brand Strategy is for you if...
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You’re a creative service provider who knows people want what you’re selling, but doesn’t know how to create an aligned brand around what you do.
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You have some clients, but they aren’t your soul clients, and you’re not sure how to attract the right people and repel the wrong ones.
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You’ve got big ideas but aren’t sure what the first step is to turn them into realities—and then the next steps to market them effectively.
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You have various pieces in place but need expert guidance on how to bring them all together into a cohesive marketing plan.
You've got options
Brand Strategy Offerings
Voxer Coaching
Launching something new and want some extra help while building it out? Creating an email funnel and want me to guide you through each template? Whatever your marketing needs, I’m here to talk it out with you. During this coaching experience, we’ll use Voxer, a voice memo and texting app, to communicate and share feedback in real-time.
Includes:
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Unlimited access to Kaitlyn via Voxer for 7, 14, or 30 days
Investment: Starting at $250
Intensive Call
This marketing ‘shot in the arm’ is your chance to pick my brain or talk through a specific marketing topic/challenge you’re facing. Together we’ll assess where you are and formulate next steps to help you get where you want to go!
Includes:
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A 60 or 90 minute virtual call
Investment: Starting at $250
Inspired by HER Brand Strategy
This high-level brand strategy program helps you create your dream brand and take your business to the next level. Over the course of several months, we’ll dive DEEP into all things branding, marketing, mindset, and more for a truly transformative experience.
Includes:
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12 Weekly 1:1 virtual calls
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Access to Kaitlyn Mon-Fri
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A brand photoshoot to bring everything we’ve worked on together
Investment: Starting at $2400
CLIENT LOVE
Richelle J.
"Kaitlyn's Brand Strategy program was instrumental in rebranding my business. It also showed me what I truly lacked in my prior business (no brand or brand strategy). I had a very basic understanding of how to create a brand, and it was mainly based on colors/fonts/visual aspects- this program taught me SO much more about how to build a brand that supports the message and values of my business. The work we did felt like a true partnership, and the information/takeaways from the call were very helpful! To top it off, the brand photoshoot was perfect! Kaitlyn has a natural way of making you feel comfortable when getting photos taken, and she helps plan every minute of the photoshoot to ensure your brand is being highlighted in the best way possible! I would highly recommend Kaitlyn for her brand strategy and photoshoot services!"
"I did Kaitlyn’s 12 week Brand Strategy program and half day photoshoot. I cannot say enough how transformative this was for my new business. I had an idea in my head and nothing else really started. Kaitlyn had a clear plan for branding as well as marketing! From my website, email campaigns and building my IG audience, we did it all! The brand photos were crisp, clean and bright. It would have taken me a year to accomplish what we did together in 12 weeks. I miss our weekly calls. If your business needs structure, accountability and fresh content she is your person! I love that she offers various levels depending on your finances and needs."
Lindsey H.
"My recent brand strategy call with Kaitlyn was exactly what I needed! I know where I’m at with my business and where I want it to go and I think of Kaitlyn as my “Kaitlyn bridge“ -to help me take my ideas from where I’m at now to where I want to be. Kaitlyn helps me organize my thoughts and ideas and create a plan to get where I want my business to go, what I want to offer, and how to do it. I’m so grateful for her and her knowledge, guidance, and expertise!"
Kimmarie C.
"I enjoyed my branding call with Kaitlyn. Before our call, she sent me various questions to get to know me and my business. This helped narrow our call and we focused on my specific needs. I loved brainstorming with her and honestly could talk to her forever. Her personality is just what she portrays online and I enjoyed talking to her. She is really creative, knowledgable, and truly helps you get to the core of your brand identity with ease! Thank you so much! :)"
Jessica B.