Capturing a Brand’s Story Through Strategic, Fun, and Personality-Driven Photos
A personal brand photoshoot is more than just a headshot session—it’s an opportunity to visually tell the story of your business. For Lauren, founder of The LPP Collective, that meant bringing her creativity, professionalism, and fun-loving personality to life through strategic, high-quality brand photography.
If you’ve ever wondered what a brand photoshoot experience is like—or how intentional planning can transform your images—this behind-the-scenes look will give you all the inspiration you need.
Choosing an On-Brand Location: Why the Right Setting Matters
One of the biggest decisions in a brand photoshoot is choosing the perfect location—and Lauren nailed it by renting a beautifully styled home in Durham, CT.
✨ Why this was the perfect choice:
✔️ The space had gorgeous natural light, which made the photos feel bright, airy, and professional.
✔️ The neutral-toned furniture and decor allowed for a timeless, cohesive brand aesthetic.
✔️ Multiple rooms gave us variety, making the final gallery look like multiple shoots rather than just one.
We even got playful with different spaces—like an unexpected and fun bathroom setup that added a fresh, unique twist to her branding images!
Strategic Outfit Choices: How to Maximize Variety in Brand Photos
One of the best ways to make your brand photos work harder for you is to plan multiple outfits. This helps create variety, making it look like the photos were taken at different times—giving you months’ worth of content.
📸 Lauren planned her wardrobe strategically, ensuring:
✔️ A mix of professional and casual looks to represent all sides of her brand.
✔️ Different outfit colors and styles to keep things fresh and versatile.
✔️ Each look aligned with a different theme in her business, making the photos easy to repurpose across platforms.
This intentional approach means she can now use these images across her website, social media, and marketing materials without feeling repetitive.
Props That Tell a Story: Making Your Brand Visual
Props are an easy way to add variety and showcase different aspects of your brand personality. They help create dynamic, engaging images that feel natural rather than overly posed.
For this session, Lauren brought a thoughtful selection of props that represented both her professional and fun sides:
✨ Work & Creativity: Laptop and notebook to capture her in action, plus magazines and headphones to show her inspiration process.
✨ Energy & Hustle: Energy drinks (because every writer needs a little boost!).
✨ Celebration & Fun: Champagne and a chic champagne glass—because success deserves to be toasted!✨ Bold & Playful: Balloons and sunglasses for a fun, carefree vibe.
These small details made a huge difference, allowing us to create images that feel authentic, versatile, and true to her brand’s inspired, supported, and connected feel.
Building Confidence: From Professional to Playful
One of my favorite things about a brand photoshoot is watching my clients go from feeling a little nervous to completely owning the camera.
We started with more structured, professional shots, and as the session went on, Lauren became more comfortable—leading to some of the most fun, personality-packed images of the day.
💡 Pro tip: If you’re feeling nervous about a brand photoshoot, remember—it’s completely normal! The more we shoot, the more natural it will feel. And as Lauren proved, some of the best shots happen when you let loose and have fun! (Like the moment we spontaneously had her kick her legs out while lounging upside down on a couch—trust me, it’s iconic!)
The Power of a Well-Planned Brand Photoshoot
At the end of the day, brand photography isn’t just about looking good on camera—it’s about telling a story that aligns with your business.
Because Lauren approached her session with intention—choosing a great location, planning her outfits, incorporating props, and embracing the experience—she now has an incredible collection of photos that showcase her:
✔️ Expertise as a writing and storytelling professional
✔️ Personality as a creative, fun, and engaging brand
✔️ Versatility with images that can be used across her website, social media, and beyond
Now, her brand is visually aligned with the trust, inspiration, and connection she provides to her clients.
Thinking About Your Own Brand Photoshoot? Let’s Make It Happen!
A well-executed brand photoshoot is an investment that pays off in visibility, credibility, and confidence. If you're ready to create stunning, on-brand images that elevate your business, let’s chat!
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